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Ponto Success Story

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Three years ago, Aaron Roubitchek was looking for more. After cutting his teeth at big tech companies, he felt an entrepreneurial tug to create a product that was ethical, sustainable, and made a meaningful impact on the planet. “I really liked my job at Google, but I felt like I was looking for too much that wasn’t there,” Aaron said.
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His idea? To create a two-in-one hybrid shoe that was stylish, comfortable, made almost entirely of recycled products, and produced in a way that was sustainable, scalable, and minimized their carbon footprint. Additionally, Aaron wanted to raise money and awareness for organizations who did work he believed in, such as The Ocean Cleanup Project.
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